Turn Your Minimum Wage Workforce into a High-Performance, Customer-Focused Team


  • Do you struggle to motivate and retain your entry-level employees?
  • Do you find it difficult to recruit frontline workers who work together as part of a successful team?
  • Are you tired of high employee turnover and low employee enthusiasm?


If so, I can help.


My name is Dave Melton and I understand your challenges.


I’ve been there myself.


Twenty years ago, I opened my first Domino’s Pizza store in Manhattan, known to many as the “the world’s toughest pizza market.” In the early days, I had a lot of issues that may sound familiar to anyone who manages entry-level employees. Some of my employees were not motivated to succeed. Customer service was a problem. I had team members who were not reliable …others went so far as to steal from me. I was working 80 hours a week, but not reaching the goals I knew my business could achieve.


Does any of this sound familiar to you? If you’re a small business owner, franchisee or someone who manages entry-level employees, I suspect you know what I’m talking about.


I’m here to tell you that things can be much better. There are techniques to help you manage and motivate your frontline employees so that you’re all working together for the success of the business. There are creative ways to raise employee enthusiasm and lower your churn. And, it’s entirely possible to turn your minimum-wage workforce into a high-performance, customer-focused team…and make a lot of money while doing so.


My story is proof.


Today, I own a group of highly profitable Domino’s Pizza stores. Frankly, I’m making more money than I would have thought possible when I was delivering pizzas 25 years ago.


I have a stable and high-performing team of managers. My minimum-wage workers find their work fun and rewarding. I’m thrilled to say that many of my employees who started as delivery people are now successful Domino’s Pizza store owners. A few of them are even millionaires – now that’s the American Dream!


Like me, you probably realize that your entry-level workers – and your business – have a lot of untapped potential. In Hire the American Dream, I’ll share insights, tips and tools to help move you along the path to recognizing your own version of the “American Dream.”



Book Cover“This is a must-read book for anyone managing or interested in starting a business…It’s loaded with keen insights and best practices for interviewing, hiring and motivating employees in a very challenging business environment.”

Jack Whipple, President, National Council of Chain Restaurants



The New York Times:
For a Franchise, Success Is in the Hiring


In Hire the American Dream, You’ll Learn How to…


  • Hire the right entry-level employees
  • Motivate and reward your minimum-wage workers
  • Instill a customer-focused mindset in your team
  • Think creatively about incentives for frontline employees
  • Effectively manage performance
  • Create a fun and successful work environment
  • And much more!