Learn to Attract, Retain and Motivate Entry-Level Employees

 

Whether you own or manage a restaurant, clothing store, hair salon, movie theater, cleaning service or any other type of retail establishment or service provider, your success is closely tied to the performance – and success – of your minimum-wage employees.

 

In Hire the American Dream, you’ll learn how to attract, retain and motivate high-performing, entry-level employees. I’ll share “real life” examples of how to…

 

  • Maximize your investment in hiring: Learn to hire employees with the right attitude and spirit – and fix any hiring mistakes you’ve already made.
  • Inspire and motivate your team: Think like a coach by sharing your vision of success and your expectations, and teach your entry-level employees how to achieve success.
  • Teach customer service: Help your entry-level employees view the business from the customers’ perspective and understand the rewards of top-notch customer service.
  • Get creative with incentives: Motivate and reward your minimum-wage workers with incentives, which can be anything from cash to merchandise to fun activities to dessert!
  • Teach the benefits of honesty, hard work and loyalty: Lead by example and create an atmosphere where your employees trust you and each other.
  • Make the rules of promotion public: Let your employees know what’s necessary to move up in their careers and put your lower-performing employees “on notice.”
  • Evaluate and improve performance: Learn the value of conducting appraisals with all of your minimum-wage workers to manage and improve performance.

 

Perhaps most importantly, you’ll learn how to teach your entry-level employees to think like business owners.

 

“Hire the American Dream provides valuable lessons from the trenches…You’ll learn about creating incentives, enhancing customer service, connecting on a personal level, giving feedback and building world-class teams. Take his ideas and run with them. You’ll build more successful teams.”

Robert D. Reid, Dean, College of Business, James Madison University

 

 

Book Cover“Hire the American Dream really gets to the heart of selecting, training, motivating and ultimately retaining a world class team who will care as much about your business as you do and deliver exceptional customer service that can help any business grow.”

Stuart Mathis, President,
The UPS Store / Mail Boxes Etc.

Team MembersMeet A Few of the People Profiled in Hire the American Dream

 

In Hire the American Dream, you’ll read about some very successful members of the Domino’s Pizza team who started out as entry-level employees. People like…

…Shaik Shamin, whom I hired because he smiled and said “thank you” during the interview process…and I could tell he meant it. Today, he’s a successful store manager who received accolades from the NYPD for his efforts in feeding emergency workers at Ground Zero following 9/11.

…former CPA Jim Denburg, who quit his dull job as an accountant at a major firm for an entry-level job delivering pizzas. Today, Jim owns wildly successful stores in both New York City and Amsterdam!

…Ex-architect Emir Lopez, who went from the East Harlem projects to architectural school, but then found himself at Domino’s Pizza. Today, Emir owns two high-performing stores in his old neighborhood and takes pride in being able to give back to East Harlem.

 

Dave Melton

Meet My
Co-Author

 

Hire the American Dream wouldn’t have been possible without my co-author, Tim McIntyre. When he’s not enhancing my ideas and experiences with his unique insights and storytelling abilities, Tim is Domino's Pizza’s Vice President of Communications and oversees internal communications, public and media relations programs, crisis communications, community involvement and charitable giving. Like me, Tim is passionate about Domino’s Pizza and has been at the company for more than 20 years.